The Buzz Around New Albion Ale

by Renee on March 20, 2013

Since New Albion Ale was released by the Boston Beer Company (Sam Adams) in January, there has been quite a bit of buzz about this pioneering beer. I’ve shared the news on my Brewer’s Daughter and New Albion Facebook pages, and on Twitter @BrewersDaughter and @NewAlbionBrewCo. But I thought it would be nice to compile a few of my favorite articles, reviews, interviews and videos here:

I never thought I’d see my name in the Men’s Journal. But I did get a mention in this very nice article. And I love the introduction of New Albion:  “…a single citizen quietly began his own kind of revolution against the tyranny of the mass market. Jack McAuliffe, a Navy veteran living in northern California, started brewing his own beer.” Nice to be included in such a popular mass market publication–the Boston Beer PR team is doing a great job!

Just last Friday, WILK in Northeast Pennsylvania featured New Albion Ale on their Friday Beer Buzz radio program. They interviewed Boston Beer’s founder, Jim Koch, who continues to share Jack’s story as the Father of Craft Beer. You can both watch and listen to the interview HERE. Kathy Phillips at The Better Beer Show out of Anchorage, Alaska, did a very nice interview with both me and Jack as well. You can listen to the podcast HERE.

Now there have been plenty of amateur reviews of New Albion on all kinds of video blogs, but one of my very favorites comes from the Brewsky Brothers out of Columbia, South Carolina. Jon and Nick are not the most sophisticated craft beer guys you’re going to find sharing their opinions of various brews, but they are certainly fun. (And they get points from me for being fans of the Cleveland Browns.) You can watch their review of New Albion Ale on their YouTube Channel, HERE.

Another very nice video review came from our friends at Basic Brewing, James and Steve. They homebrewed a clone of New Albion and gave it a taste test HERE, a nice twist on a generic review.

During Jack’s Great Beer Tour of 2013 in January and February, he was interviewed by Kyle Munson of the Des Moines Register. There is both an article and a video that came out of that stop, and I was absolutely impressed by the comprehensive nature of Munson’s reporting. You can read/view it HERE.

There have also been a lot of citizen beer blogger reviews of New Albion, and I think my favorite so far has been a side-by-side comparison of our Ale with Budweiser, by Active Brewer, L. Allen Huerta. He drew the comparison because when New Albion Ale came out in 1976 (before he was born), most Americans were most likely drinking Bud. I thought Allen’s review was very thoughtful, and you can read it HERE.

Of course, if you haven’t seen the video produced by the folks at Boston Beer, explaining the roots of New Albion Ale and featuring interviews with Jim and Jack, you must take a look at “A Taste of History.”

I do appreciate every review, interview, mention and Untappd check in of New Albion Ale. Thank you so much for your support, dear readers. Cheers to keeping the good word going!

{ 5 comments… read them below or add one }

BrewskyBrothers March 20, 2013 at 12:59 pm

Awesome article! Thanks for the love!

Reply

Jay March 20, 2013 at 4:28 pm

Kudos to New Albion Ale! I hope there are plans to release the Porter and the Stout one day.

Reply

Christopher April 5, 2013 at 11:18 am

Cheers to New Albion Ale! I tried this for the first time at the Russian River Brewery during ‘Pliny the Younger’ week (another story…). I actually enjoyed the heck out of this as it is clean and not-too-hoppy. Last week I purchased a 6-pack in Ohio and shared it with my brothers, nephews and neighbors. Everyone liked it. I plan on consuming more if I can find a market in our area that sells it!

Reply

Girish April 8, 2013 at 11:03 pm

Read an article in Business Week. Just wonderful. Cheers and best wishes if you revive the brew.

Reply

Girish April 8, 2013 at 11:06 pm

Read an article in Business Week. Cheers and best wishes if you revive the brand.

Reply

Leave a Comment

Previous post:

Next post: