New Albion Rises Again: Jack is Back

by Renee on July 30, 2012

When Boston Beer/Sam Adams founder Jim Koch met my father last October at the Long Shot Breakfast at the Great American Beer Fest in Denver, he told Jack that he had been keeping something for him that he had been wanting to return: the trademark of New Albion Brewing–in the hopes that one day he would be able to revive the first American craft beer. (I wiped tears of gratitude when Jim said this, and the PR rep for Boston Beer kept handing me tissues.)

Earlier this month Jim invited Jack to the Boston Beer brewery in Jamaica Plain, MA to do a little brewing, and make this long-held dream come true. I was fortunate enough to be included. It all becomes a reality as New Albion Ale is set to be debuted this year at GABF in Denver at the Special Events tasting on Oct. 12. The beer will then go on sale to the general public in the first quarter of 2013.

I can’t tell you how much it meant to me to see these two master brewers discussing the earliest days of craft beer, and how things were done when Jack pretty much created the process from scratch. He had shipped a box of New Albion memorabilia to Boston, and the two went through it with Boston Beer brewer Dean Gianocostas, holding up each piece of history and telling tales of brewing back in the day. A film crew captured it all–I’m sure we’ll see this online as the PR campaign unfolds.

After they went over the recipe that Jack had written out for them, they headed out to the brewhouse for mashing in. As it was Navy week in Boston at the time, a tour of Navy men and women and their families came in for a tour during the process. Having learned all about brewing in Europe while he was in the Navy himself, Jack got a real kick out of being introduced to the crowd by Jim. The Navy officers honored Jack with the presentation of a Navy hat and their thanks. It was just another amazing moment in an all-around amazing day.

Meanwhile, writer John Holl was there as well, chronicling the day. You can read his article here. And for a few more photos of our day, please check out my Brewer’s Daughter Facebook page. Hope I’ll see you in Denver where we can raise a toast to the original craft brewer with his original beer! Cheers!!!

 

 

 

{ 4 comments… read them below or add one }

Renee July 30, 2012 at 7:42 pm

How wonderful! I can’t believe you didn’t tell us about this incredible experience- you must be good at keeping secrets. 🙂

I look forward to sampling this beer next year. Hopefully, we’ll even get to enjoy a few together.

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Renee July 30, 2012 at 7:49 pm

It was really hard to keep to myself, Renee! We’ll definitely share a toast next year!

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Renee July 30, 2012 at 10:39 pm

I look like I’m talking to myself…

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Debi August 1, 2012 at 7:52 pm

Yes…yes, you do… But, we know you’re not! 🙂

This is super exciting and I am absolutely thrilled for you and Jack. Yay Beer!!

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