I told you big news was coming and here it is: I’m very close to starting production of New Albion Ale, and I just need a push over the hump from you, dear reader (and your craft beer loving friends). I’m working with CrowdBrewed.com to do it! Between now and August 14, I’m looking to raise as much as I can to secure the future of New Albion Ale in your glass…and we’ve come up with some pretty cool swag and fun rewards for your help. You can find our campaign page on CrowdBrewed here. You can also find a button to locate the campaign on our website: newalbionbrewing.com. Look for further details about when and where we’ll be brewing, coming soon!
NEW ALBION BREWING COMPANY SEEKS TO CONTINUE RENEWED PRODUCTION
An iconic craft beer brand name is returning to production thanks to a daughter who wants to carry on her father’s legacy.
Cleveland, OH July 1, 2014– The New Albion Brewing Company is seeking to continue their renewed production by launching a crowdfunding campaign with CrowdBrewed. New Albion Brewing Company was originally founded in Sonoma, California in 1976 by Jack McAuliffe, known as the “father of craft beer” in the United States. The first post-Prohibition microbrewery, New Albion was built from the ground-up by Jack, who longed to taste the beers he came to love while serving in Europe in the Navy in the 1960s.
New Albion Ale was revived in 2013 by Jim Koch and Boston Beer Company, who brewed and distributed the beer nationally for a limited time. Koch had bought the trademark for New Albion years before to protect it from being misused by mass-market brewers, but decided to pursue brewing the beer only after he finally met McAuliffe in person. After that single batch of pale ale, Koch gave the trademark back to McAuliffe, who then chose his daughter Renee DeLuca of Northeast Ohio, to continue the legacy. DeLuca is seeking to continue production in 2014, working with CrowdBrewed to raise funds that will go directly toward beer production.
“We have stewarded the New Albion Brewing Co. trademark since the early 1990s to preserve craft brewing history and are happy that its legacy will be kept alive with the help of Jack McAuliffe’s daughter … to see a new generation of craft drinkers enjoy New Albion Ale today pays great tribute to brewing pioneers, like Jack McAuliffe, who sparked the American craft brewing revolution,” Koch said.
New Albion will offer some unique rewards to their crowdfunding donors, including New Albion swag, a signed copy of the homebrew recipe for New Albion Ale, and even an opportunity to have a beer with the father of craft beer, Jack McAuliffe. For more information, please visit the campaign page on CrowdBrewed.
CrowdBrewed.com is a crowdfunding platform for craft beverage makers and industry affiliates who want to raise money for their operations, to add new products to their catalog, pitch a product and to spread the word to the “crowd”. Craft beverage makers and industry affiliates can create fundraising campaigns that tell their story and pitch their campaign to a “crowd” of donors in exchange for a reward or product. CrowdBrewed is also a place to discover new beverages, learn about brewing and show your passion for the industry by getting involved.